如家创始人，汉庭酒店董事长季琦说：如家快捷和锦江之星的成功是定位的成功。由此可以看出，定位是多么重要。昨天晚上做梦，梦里面都是拎包客该怎么做，如何定位好自己，可能是最近一直都在考虑这个问题的原因吧。我初步分析了一下，拎包客目前的客户群体，基本构成是大学生、工作不久的毕业生、一些年轻游客和一些中小个体企业的商务人士。这个中间有交叉的。如果按年龄段来划分，基本是在20-28岁左右的，都非常年轻。但是要在更精确下去，恐怕就很难了。 那么拎包客的以后的目标就是这些客户群体吗，还是再往专的做。定位定好了，就有竞争力的问题，定位不明确，很难有竞争力。
大学生和大学毕业生是拎包客起家的一块市场，我想，这也是我们的优势所在。如何利用好这一块，对于我们这样的小企业来讲，很重要。集所有的资源在一点找到突破口，这个是马云教给我们的，好好想，好好做，规划好，定位好，走出一条好路。
成长的烦恼－－杭州拎包客移动之家
这里有我们辛酸苦辣的成长历程，希望大家能够在这里了解我们。
2008-5-12 9:57:22
关于定位
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发布:秋香的老公 | 分类:成长历程 | 评论:0 | 引用:39
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